Tag Archives: Smart Card Alliance

Baxley/Capgemini Accepted into the Smart Card Alliance Center of Excellence

  The Smart Card Alliance is a member-based organization that reflects the commitment and inclusive spirit toward understanding, adoption, use and application of smart card technology.  Capgemini achieved recognition in a new member program called the Smart Card Alliance Center of Excellence recognizing member who reach the highest level of active participation in the Smart [...]

2011 – the year of NFC?

The Smart Card Alliance held its third annual Payments Summit in Salt Lake City February 16-17, 2011.  The theme was NFC and there was plenty of buzz and excitement. The message from Tim Attinger of Market Platform Dynamics was convergence, mobile as commerce generator and innovation vehicle.  NFC is not just a replacement for the magnetic stripe [...]

EMV in the U.S.

EMV chip technology and the future of payments in the United States are the subjects of a new white paper released today from the Smart Card Alliance Payments Council. The paper, “Card Payments Roadmap in the United States: How Will EMV Impact the Future Payments Infrastructure?”  I am on the payments committee and this thoughtful [...]

Deborah Baxley elected officer of Smart Card Alliance Payments Council

The Smart Card Alliance Payments Council announced new officers on November 1st, and announced an expanded charter including all U.S. chip-enabled payments including EMV, contactless, NFC, mobile, and e-commerce.   The Payments Council, an unbiased forum in which industry stakeholders align and provide direction for the future good of the industry, is made up of over 150 [...]

Will Mobile Marketing Drive Mobile Payments?

Smart phones are driving existing new capabilities for consumers and retailers, such as the ability to interact in real-time and space, keeping track of preferences. In its infancy, early results show much higher response rates than traditional marketing, such as paper coupons. Multiple approaches range from barcodes, numbered coupons, text messages, sticker-based loyalty programs, to [...]

Chip-Enabled Mobile Marketing Gets Interesting

Chip-enabled mobile marketing provides rational and emotional incentives and leverages the characteristics of the customer relationship, whether they are transactors or “loyals.” An upcoming Smart Card Alliance white paper, “Chip-Enabled Mobile Marketing,” due out next month, will outline twenty trials, pilots and implementations of chip-based mobile marketing from around the world.  It’s exciting to see [...]

Guess What’s Coming to America? NFC and EMV!

  Guess What’s Coming to America? NFC and EMV!   I was fortunate for the opportunity to attend the Smart Card Alliance’s third annual Payment Summit in Salt Lake City last week, and as usual I am “charged up” by the experience of networking with colleagues who are all as passionate about payments as I [...]

Deborah Baxley Becomes Certified Smart Card Industry Professional

http://allpaynews.com/deborah-baxley-becomes-certified-smart-card-industry-professional NEW YORK, N.Y., March 1 (AllPayNews) – Deborah Baxley, Managing Principal with Keypoint, certified in the charter group of Certified Smart Card Industry Professionals in November, 2009. Ms Baxley certified as expert in smart card technology by mastering the “Certified Smart Card Industry Professional” body of knowledge demonstrating proficiency in abroad body of industry [...]

Industry-wide impacts for US deploying EMV to fight fraud

The Smart Card Alliance January 26, 2010 webinar “The Top 10 Reasons U.S. Should Consider EMV,” got me to thinking about the industry-wide impediments for EMV deployment. See http://tinyurl.com/yk7al8u. How big a problem is fraud in the US? US card fraud numbers are all over the board – somewhere between $2 and $17 billion address able by EMV. [...]

Top Ten Reasons the US Should Widely Promote Contactless to Combat Fraud

Top Ten Reasons the US Should Widely Promote Contactless to Combat Fraud 1. Foreign fraudsters are heading to our shores since we possess the weakest link in the global payment world – mag stripe 2. Contactless chip cards dramatically reduce fraud since transactions are protected by dynamic cryptogram 3. Transactions are far less likely to [...]