07 Mar, 2011
The Smart Card Alliance held its third annual Payments Summit in Salt Lake City February 16-17, 2011. The theme was NFC and there was plenty of buzz and excitement. The message from Tim Attinger of Market Platform Dynamics was convergence, mobile as commerce generator and innovation vehicle. NFC is not just a replacement for the magnetic stripe [...]
By deborahbaxley
|
Posted in Uncategorized
|
Also tagged contactless payments fraud US credit debit smart cards, EMV, innovation, ISIS, mag stripe, Market Platform Dynamics, Mercator, mobile, mobile payments, NFC, Payment, payment fraud, Payments, pymnts.com, smart cards
|
09 Feb, 2011
EMV chip technology and the future of payments in the United States are the subjects of a new white paper released today from the Smart Card Alliance Payments Council. The paper, “Card Payments Roadmap in the United States: How Will EMV Impact the Future Payments Infrastructure?” I am on the payments committee and this thoughtful [...]
02 Nov, 2010
The Smart Card Alliance Payments Council announced new officers on November 1st, and announced an expanded charter including all U.S. chip-enabled payments including EMV, contactless, NFC, mobile, and e-commerce. The Payments Council, an unbiased forum in which industry stakeholders align and provide direction for the future good of the industry, is made up of over 150 [...]
16 Jul, 2010
Smart phones are driving existing new capabilities for consumers and retailers, such as the ability to interact in real-time and space, keeping track of preferences. In its infancy, early results show much higher response rates than traditional marketing, such as paper coupons. Multiple approaches range from barcodes, numbered coupons, text messages, sticker-based loyalty programs, to [...]
06 May, 2010
Chip-enabled mobile marketing provides rational and emotional incentives and leverages the characteristics of the customer relationship, whether they are transactors or “loyals.” An upcoming Smart Card Alliance white paper, “Chip-Enabled Mobile Marketing,” due out next month, will outline twenty trials, pilots and implementations of chip-based mobile marketing from around the world. It’s exciting to see [...]
09 Mar, 2010
Guess What’s Coming to America? NFC and EMV! I was fortunate for the opportunity to attend the Smart Card Alliance’s third annual Payment Summit in Salt Lake City last week, and as usual I am “charged up” by the experience of networking with colleagues who are all as passionate about payments as I [...]
02 Mar, 2010
http://allpaynews.com/deborah-baxley-becomes-certified-smart-card-industry-professional NEW YORK, N.Y., March 1 (AllPayNews) – Deborah Baxley, Managing Principal with Keypoint, certified in the charter group of Certified Smart Card Industry Professionals in November, 2009. Ms Baxley certified as expert in smart card technology by mastering the “Certified Smart Card Industry Professional” body of knowledge demonstrating proficiency in abroad body of industry [...]
10 Feb, 2010
The Smart Card Alliance January 26, 2010 webinar “The Top 10 Reasons U.S. Should Consider EMV,” got me to thinking about the industry-wide impediments for EMV deployment. See http://tinyurl.com/yk7al8u. How big a problem is fraud in the US? US card fraud numbers are all over the board – somewhere between $2 and $17 billion address able by EMV. [...]
23 Oct, 2009
Top Ten Reasons the US Should Widely Promote Contactless to Combat Fraud 1. Foreign fraudsters are heading to our shores since we possess the weakest link in the global payment world – mag stripe 2. Contactless chip cards dramatically reduce fraud since transactions are protected by dynamic cryptogram 3. Transactions are far less likely to [...]