Tag Archives: EMV

Baxley/Capgemini Accepted into the Smart Card Alliance Center of Excellence

  The Smart Card Alliance is a member-based organization that reflects the commitment and inclusive spirit toward understanding, adoption, use and application of smart card technology.  Capgemini achieved recognition in a new member program called the Smart Card Alliance Center of Excellence recognizing member who reach the highest level of active participation in the Smart [...]

Gamification, Mobile Payments and EMV – Insights from Card Forum and NFC Solutions Summit 2012

I had the opportunity to attend two great payments conferences in the past month – Card Forum in Orlando, and NFC Solutions Summit in San Francisco.  It got me to thinking about all the exciting developments on the horizon for payments.  Two new made-up buzz words you often hear lately: Gamification and Appification. Gamification refers [...]

NFC = a lot more than payments, but mag stripe here to stay?

NYPAY hosted its third networking event on February 23, 2011 with a sell-out crowd of nearly 60 attendees.  The topic, “Payments 2020: Crystal Ball into the Payments Industry” captured the imagination and generated plenty of enthusiasm.  I moderated the five panelists in a lively discussion that sparked plenty of interest in NYPAY’s next event, planned [...]

2011 – the year of NFC?

The Smart Card Alliance held its third annual Payments Summit in Salt Lake City February 16-17, 2011.  The theme was NFC and there was plenty of buzz and excitement. The message from Tim Attinger of Market Platform Dynamics was convergence, mobile as commerce generator and innovation vehicle.  NFC is not just a replacement for the magnetic stripe [...]

EMV in the U.S.

EMV chip technology and the future of payments in the United States are the subjects of a new white paper released today from the Smart Card Alliance Payments Council. The paper, “Card Payments Roadmap in the United States: How Will EMV Impact the Future Payments Infrastructure?”  I am on the payments committee and this thoughtful [...]

Rewards in Real-Time, Mobile is Making Its Move

Listen to our interview at on PYMNTS.COM “Rewards in Real-Time, Mobile is Making Its Move“ where we talk about Sexy mobile rewards programs 10 X response rate for mobile vs e-mail or mail Growth in real-time rewards at POS Mobile more disruptive than the Internet Bold prediction for debit interchange

Deborah Baxley elected officer of Smart Card Alliance Payments Council

The Smart Card Alliance Payments Council announced new officers on November 1st, and announced an expanded charter including all U.S. chip-enabled payments including EMV, contactless, NFC, mobile, and e-commerce.   The Payments Council, an unbiased forum in which industry stakeholders align and provide direction for the future good of the industry, is made up of over 150 [...]

Chip-Enabled Mobile Marketing Gets Interesting

Chip-enabled mobile marketing provides rational and emotional incentives and leverages the characteristics of the customer relationship, whether they are transactors or “loyals.” An upcoming Smart Card Alliance white paper, “Chip-Enabled Mobile Marketing,” due out next month, will outline twenty trials, pilots and implementations of chip-based mobile marketing from around the world.  It’s exciting to see [...]

Guess What’s Coming to America? NFC and EMV!

  Guess What’s Coming to America? NFC and EMV!   I was fortunate for the opportunity to attend the Smart Card Alliance’s third annual Payment Summit in Salt Lake City last week, and as usual I am “charged up” by the experience of networking with colleagues who are all as passionate about payments as I [...]

Industry-wide impacts for US deploying EMV to fight fraud

The Smart Card Alliance January 26, 2010 webinar “The Top 10 Reasons U.S. Should Consider EMV,” got me to thinking about the industry-wide impediments for EMV deployment. See http://tinyurl.com/yk7al8u. How big a problem is fraud in the US? US card fraud numbers are all over the board – somewhere between $2 and $17 billion address able by EMV. [...]